Murphy Plywood Showcase
The Murphy Plywood company wanted a new, eyecatching design for their travelling trade-show booth. The space needed to be flexible for a variety of booth sizes and configurations, and be packable into a single crate. The resulting design showcased the company’s product lines through integration with booth structure, freestanding displays, and a rolling hospitality cart. A cnc-routed treeline silhouette reflects the Pacific Northwest identity of the company, and Murphy/clover branding elements are incorporated as signage as well as integrated more subtly throughout (such as the stencilled carpet tile pattern).